Revision rounds that do not stall the gig
One round with notes is a revision. A new concept is a new offer. Write which one you bought.
Creators expect notes. Change the first line, cover the logo, cut the claim you cannot legally make. That is a revision. Asking for a different product, a different room, and a different argument is another video.
Put the included round in the brief. When the deliverable comes in, the status moves to review. Approving releases escrow. Sending it back for the agreed notes keeps the same gig. Opening a second gig is how you pay for a second idea.
Silence is the stall. A brand that does not review and a creator who does not deliver both hold the money in place. The hold is the safety. It is not a place to leave a job for a month. Review in the window you wrote down.